The rule is clear and from a marketing point of view, it’s a stroke of genius from Binance! The world’s leading cryptocurrency platform offers to win 1 whole bitcoin by playing a very simple game, press the Bitcoin Button. Dissecting the rules: how to try to win that famous $40,000 bitcoin?
Binance and its Bitcoin button, a stroke of marketing genius
Since March 15, an announcement made on the twitter of Binance unleashes the crowds. The famous cryptocurrency platform is launching an amazing game. The rules are simple: be the last to press the button to win 1 Bitcoin! This Bitcoin button is actually a 60-second countdown. What’s more, every time a player presses the button, the counter starts again.
Each player has two chances. In fact, you can participate via your Twitter account and via your Binance account. There are a few conditions though.
For your Twitter account, you will have to :
- follow the official Binance account
- have more than 10 followers
- have created it before March 7th 2022
For your Binance account, you will need to have passed the KYC. Also, there will be only one attempt allowed per account!
Binance is also offering a prize of $10,000 in BTC via a random draw. To participate, you must post your result on your Twitter account. Each player must share a screenshot of the page displaying their “Click Number”. This will appear once you press the Bitcoin button. It will also be necessary to share a fact (a news item, a historical fact, whatever) that is related to Bitcoin using the hashtags #BitcoinButton and #Binance.
In addition, all players who participate in the game via a Binance account will receive a mystery box in the form of an NFT related to this event. What’s the hidden marketing trick behind all this, you might ask? It’s just a game, after all. Yes, but it’s also much more than that for Binance.
Thanks to the $10,000 prize, Twitter will be filled with posts with the hastags #BitcoinButton and #Binance for weeks to come. The $1 Bitcoin prize is also very symbolic. Everyone will tell their friends and family about it. They, in turn, will want to try to win the bet. Since players are only allowed one try per account, once the Twitter account is used, they will have only one other choice. Download the Binance application and create an account to try their luck again! From there, the hardest part is done for the market’s leading cryptocurrency exchange platform.
According to Hasheur, a massive influx of new players, potential crypto traders in the making, will be landing on the Binance app. And since they offer a free NFT as a bonus, why deprive yourself? Everything is done in this beautiful mechanic to attract a large number of users to the Binance platform and to get people talking about their new Bitcoin Button game. The more people talk about it, the more players there are. The more players, the more people talk about it! A great marketing move.
A game more complex than it looks!
First thing to do to win, don’t rush! Indeed, each player can only click once per account! Once with your Binance account, once with your Twitter account. Moreover, the game is so crazy when it starts that the counter doesn’t even have time to go under 57 seconds before it resets to 60. Everyone rushes in, but not you!
Once you understand the rules, you realize that there is no need to rush, it is rather a game of patience. Let’s start again. When the counter reaches zero, the last player to press the button wins the bet. But when a player clicks, the countdown starts again from 60. So to win, you have to click the button, then pray that no other player clicks after you for a full minute while the countdown goes to 0. As Richard Détente says so well in his tweet analyzing the game, in order to win, the hype has to die down. People have to lose interest in the game. So it’s not for now.
Let’s see in a few weeks. Many players will have used their precious clicks. The candidates for victory will be rarer. To check the number of players still in the running, the survivors will let the countdown take place before clicking to see if there are many opponents left in the race. At this point, your chances of winning will improve dramatically! Under the pressure of the countdown, the last candidates in the race will click as they approach 0. The countdown will then start again. For the last time? Unbearable seconds during which you will have to wait with a drop of water on your forehead and hope that nobody else than you present on the page at that moment still has a click. Perhaps this is how the winner will be chosen. One thing is certain, victory is not at stake right now.
Another alternative is possible. Let’s imagine that the Bitcoin Button craze continues. The communication on Twitter is such that new players download the application every day and try their luck. In this case, the button will never reach zero. However, if you read the fine print in the rules of the game, you’ll see that it lasts for 90 days. If the zero is not reached by then, Binance will end the game. Then the last player to press the button will win the coveted Bitcoin. Since the game was launched on March 15, 90 days later it will be June 13, 2022. A date to mark in your calendars if Binance’s famous Bitcoin Button game is to last until then.
Beyond the game, Binance has been able to get people talking about their platform and excited about it with this announcement. Many gamblers and budding crypto-traders will jump on the Binance app to participate. This will multiply the revenue of the crypto-currency giant. This Bitcoin Button is a marketing masterstroke. But who will win the bet? 1 whole bitcoin. How about you?
