The objective of the Visa Creator Program is clear: to help artists develop their business through the issuance of non-fungible tokens (NFTs). The one-year program is open to all artists on the planet, whether they are musicians, video artists or 3D animation specialists.
A program to accelerate the adoption of NFTs by creators
Not a day goes by without a flurry of news in the non-fungible token (NFT) department. And while many creatives around the world have already plunged into this fascinating and lucrative world, most remain perplexed by this revolution that is unfolding before their eyes.
To help them tame these new technologies, Visa has just launched a one-year program for artists around the world. Called the Visa Creator Program, it aims to accelerate the adoption of NFTs by creatives, whether they come from fashion, film, music or visual arts.
Helping artists access new revenue streams
For the tens of millions of artists creating content online, NFTs bring monumental value. For the first time, NFTs can certify the authenticity and ownership of digital assets and media published on the Internet. Content creators can now sell their videos, music, images, GIFs, etc., giving them a new revenue stream.
Cuy Sheffield, head of the crypto department at Visa, commented on this initiative to support creators who want to get involved in the world of NFTs:
“NFTs have the potential to become a powerful gas pedal of the content creator economy. […] Through the Visa Creator Program, we want to help this new class of small and micro businesses exploit new mediums for digital commerce.”
Visa has unveiled the first participant in its program. It’s no less than Micah Johnson, one of the most important artists in the NFT world. He is notably known for having created the character of Aku, a young black boy dreaming of becoming an astronaut, recognizable by his oversized helmet.
A five-part program
To help artists make the best use of these new tools that are NFTs, the Visa Creator Program will focus on five key points:
Mentoring: Visa teams will advise creators on topics such as choosing the right blockchain to issue their works, the different types of smart contracts to consider, and the best marketplaces specialized in NFTs.
The creation of a community: this program will allow content creators to exchange ideas and overcome obstacles thanks to the support of a real community of artists more or less seasoned in the field of NFTs.
Access to thought leaders: program participants will have the privilege to benefit from the valuable advice of thinkers and researchers involved in digital commerce, Web3, cryptocurrencies and payments.
Exposure to Visa customers and partners: the Visa Creator Program offers the opportunity to gain exposure to companies within the Visa network. If the opportunity arises, this will make it easier for participants to collaborate with all these players.
Stipend: Visa Creator Program participants will receive a one-time stipend to develop their NFT business.
If you are interested in participating in the Visa Creators Program, we invite you to register on the company’s website. The program is open to artists from around the world, regardless of their field of expression. The deadline for applications is May 11, so don’t delay too long if you’re interested.
