French video game giant Ubisoft is joining The Sandbox (SAND) metaverse to introduce elements of its worlds. Ubisoft will have its own virtual plots and characters will be made available for players and creators to incorporate into their experiences.
Ubisoft joins the virtual world of The Sandbox
The Sandbox has entered into a strategic partnership with Ubisoft to bring its intellectual property to the metaverse. Ubisoft will soon launch its own interactive experiences on virtual plots it owns.
Voxelized characters and objects will also be available for players and creators to incorporate into their own experiences using The Sandbox’s free VoxEdit and Game Maker creation tools.
“We’re excited to bring Rabbids to The Sandbox community and empower gamers to create their own original experiences by incorporating elements of our game IP,”
said Guillaume Mammi, head of partnerships at Ubisoft.
The creation of voxelized versions of Raving Rabbids characters and objects is already underway. Here’s a video showing a glimpse of the Rabbids making their debut in The Sandbox plots:
“I’m very proud that Ubisoft, one of the most innovative companies in video games, known worldwide for creating many iconic game franchises, has chosen The Sandbox metaverss to embark on this new type of interactive experience,”
added Bertrand Levy, vice president of global partnerships for The Sandbox.
A particularly attractive blockchain game
Recently, The Sandbox has been stringing together high-profile partnerships, and continues to attract big companies to its virtual world.
Last month, Warner Music Group joined the world of The Sandbox to inaugurate the first world dedicated to music in the metaverse. A relatively huge partner for The Sandbox, since it is the 3rd largest consortium in the music industry.
More recently, it’s the French retail giant Carrefour that has acquired a virtual parcel in The Sandbox universe. Already familiar with blockchain, the company has not yet revealed what it plans to do in the metaverse, but this demonstrates once again the attractiveness of the sector.
