TSG Hoffenheim, a German first division soccer club, has just signed a partnership deal with Baby Doge Coin, another cryptocurrency riding the wave of Dogecoin (DOGE). Will we see players sporting the Baby Doge logo on their jerseys next season?
Baby Doge gets a Bundesliga club
No, you are not dreaming! TSG Hoffenheim, a historical soccer club playing in the German first division, has partnered with Baby Doge Coin. If you didn’t know, it’s one of the many memecoin (i.e. cryptocurrency based on a joke) derived from Dogecoin (DOGE) and created with the sole purpose of replicating its staggering growth.
In its official statement, the Hoffenheim club explains that this partnership with what it calls “one of the leading cryptocurrencies” includes the development of non-fungible tokens (NFT). It is also expected to appear on promotional materials such as pitch-side billboards at home games, as well as TV campaigns.
“TSG Hoffenheim is pleased to collaborate with such an innovative and leading brand as Baby Doge. We are excited and look forward to a successful partnership, where we will bring to life a club NFT collection and other exciting projects,” said Denni Strich, CEO of TSG.
Memecoins take on the world
This collaboration may seem surprising, even confusing. While TSG Hoffenheim is one of the oldest German soccer clubs and was founded in 1899, the Baby Doge Coin was born in the year 2021.
At the time of writing, the BabyDoge is capitalized at $625 million. A portion of the project’s revenue is donated to animal welfare organizations.
“We are working to expand our global reach as a community-focused project, as well as form strategic partnerships with world-class organizations…and allow Baby Doge to showcase our benefits and establish itself as a player in the world of sports,”explained Mike Watson, Baby Doge project manager.
This isn’t the first memecoin to position itself for serious partnerships. Earlier in 2021, another cryptocurrency that emerged during the Dogecoin explosion, Floki Inu, managed to win over big-name clubs. First, by partnering with ten-time Russian top flight champion Spartak Moscow, and then with Napoli, a historic Italian Serie A club.