TIME Magazine will publish an issue in non-fungible token form (NFT). Vitalik Buterin, co-founder of Ethereum (ETH), is featured on the cover and in a long interview.
A TIME magazine in the form of NFT
TIME magazine will publish a special edition in non-fungible token form (NFT) on March 23. This issue will include a long interview with Ethereum (ETH) creator Vitalik Buterin.
The cover of this NFT issue features the founder with the headline “The Prince of Crypto Has Concerns”.
Andrew Chow interviewed Vitalik Buterin about the potential dangers of the industry he helped create.
During the 1:20 interview, Buterin explained the “dystopian potential” of cryptocurrencies if not properly implemented. Among his biggest concerns are overzealous investors, high transaction fees, and people who brag about making a fortune from trading cryptocurrencies and NFTs.
While Buterin has high hopes for the industry, he worries that his vision of a more egalitarian digital economy is in danger of being overtaken by nefarious actors who seek only greed.
“If we don’t exercise our voice, the only things that get built are the things that are immediately profitable.”
Several initiatives from TIME
So this edition will be hosted on the blockchain and will be designed to allow readers to view the magazine in its entirety through an interactive NFT.
This announcement follows a singular first year for TIME in the Web 3 space, where in September 2021 the magazine launched TIMEPieces. The Genesis collection included works by more than 40 artists, spanning multiple disciplines. TIMEPieces was followed by a second collection entitled “Long Neckie Women of the Year” by artist Nyla Hayes.
To date, TIME has reportedly generated more than $10 million in revenue from these activities, and has created “a passionate community of more than 25,000 collectors.” More than 5,000 NFT holders have also connected their wallet to TIME.com to access the site. Keith A. Grossman, president of TIME, said:
“As TIME continues to push the boundaries of what’s possible in the web3 ecosystem, producing the first-ever full-length magazine on blockchain seemed like a natural extension for our brand and we knew this issue, in particular, would be cherished by our community.”
