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Tiffany & Co. jeweler unveils CryptoPunks-themed collection

August 3, 2022
in News, NFT
Tiffany & Co. jeweler unveils CryptoPunks-themed collection

While CryptoPunks are one of the most well-known non-fungible token (NFT) collections, luxury jeweler Tiffany & Co. wants to showcase them on jewelry. A collection of 250 unique pendants will be created, priced at 30 ETH each.

Tiffany & Co. creates necklaces in the image of CryptoPunks

The American jeweler of the LVMH group, Tiffany & Co. is diving into non-fungible tokens (NFT) with the creation of a collection dedicated to CryptoPunks :

We’re taking NFTs to the next level. Exclusive to CryptoPunks holders, NFTiff transforms your NFT into a bespoke pendant handcrafted by Tiffany & Co. artisans. You’ll also receive an additional NFT version of the pendant. Learn more: https://t.co/FJwCAxw8TN #NFTiff #TiffanyAndCo pic.twitter.com/pyKlWejHv4

— Tiffany & Co. (@TiffanyAndCo) July 31, 2022

A total of 250 unique pendants will be created and reserved for CryptoPunk holders. An NFT will also be provided with the jewel, in order to certify its authenticity.

The NFTiff collection will go on sale on August 5 at a price of 30 ETH each and each piece will be unique. A buyer’s CryptoPunk will be represented as closely as possible on an 18-karat gold backing with gemstones and enamel. All copies will consist of a minimum of 30 stones.

Beginning in October, customers will receive a rendering of their NFTiff and delivery of the creation is scheduled for early 2023. Tiffany & Co. has defined that a maximum of three copies per person will be able to be ordered, which therefore requires three CryptoPunks for those interested.

The rise of a successful collection

Alexandre Arnault, the executive director of Tiffany & Co. who himself owns CryptoPunk #3167 is certainly no stranger to the brand’s initiative. Moreover, his NFT had been reproduced on this same idea last April by the jeweler :

When punks go wild at @TiffanyAndCo

#3167

Rose gold and enamel Cryptopunk.

Sapphire and Mozambique baguette Ruby glasses, yellow diamond round earring.

LFG! pic.twitter.com/M2c8AmwU0R

— Alexandre Arnault (@alexarnault) April 7, 2022

This operation is certainly a spotlight on NFTs and we see that successful collections are gradually developing an identity of their own. More and more brands are actually appropriating elements of Web3 in their communication, which contributes to democratization.

However, it will also be possible to underline that with such a news, the CryptoPunks move away from their initial concept. The latter could originally be claimed free of charge, but they have since become extremely successful. Just recently, one of the collection sold for $2.6 million.

If we can question the real value behind the price of some assets, let’s note nevertheless that it has the advantage of attracting influential people. We can take the example of Snoop Dogg and Eminem, whose reach is helping to attract more and more people into the crypto ecosystem.

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