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The giant Entain turns to Syntropy (NOIA) for its transition to Web 3.0

April 4, 2022
in News
The giant Entain turns to Syntropy (NOIA) for its transition to Web 3.0

The adoption of Web 3.0 in the enterprise is accelerating. Syntropy (NOIA) has just announced the signing of a new high-profile client, Entain, a sports betting and gaming giant, to operate its decentralized global network.

Entain joins Syntropy’s decentralized network

Gaming and sports betting giant Entain has announced that it will now leverage Syntropy’s (NOIA) blockchain technology to improve the overall performance of its network.

In a nutshell, Syntropy aims to improve and optimize the operation of the Internet. Through its Decentralized Autonomous Routing Protocol (DARP), Syntropy optimizes the data path on the Internet, decreasing network latency and energy consumption.

Entain is a company listed on the FTSE 100 index of the London Stock Exchange. Formerly known as GVC Holdings, the company specializes in gambling and gaming and owns such well-known brands as Bwin, PartyPoker and Sportingbet.

Tax resident in the UK, Entain operates in 31 countries around the world, employs over 25,000 people and has 20 offices on five continents. Adding that to their millions of users, the need for a high-performance, scalable, secure and fast internet network seems like a no-brainer.

Syntropy, a bridge between businesses and Web 3.0

Before turning to Syntropy, Entain explained that he conducted a technical study. The study revealed that the default Internet path suffered from increased latency, with peaks of more than 1500 ms for more than half an hour. In other words, the connection was sometimes unusable.

This technical study, called Proof of Concept (PoC), proposed by Syntropy, allowed to identify very quickly the performance problems of the Internet network. In response, the DARP protocol immediately proposed an alternative path that was more optimized and adapted to Entain’s needs.

“Due to the success of the technical PoC with Syntropy’s technology, Entain decided to become a customer and is already planning a deployment across the rest of its global network, including its 40+ private data centers,”

said Domas Povilauskas, CEO of Syntropy.

With its technology, Syntropy intends to foster the decentralization of the Internet and build the network that will intelligently host the Web 3.0 solutions of tomorrow. The goal is to adapt network usage to the actual consumption of companies, monopolizing a precise path of nodes to ensure the best performance.

As the number of Internet users continues to grow, the need for performance is becoming a priority for businesses. However, current network infrastructures are neither adapted nor scalable. Syntropy provides an effective solution with its non-intrusive, blockchain-based Internet overlay technology.

This partnership between Syntropy and Entain marks the first step in a profound paradigm shift. In this vast transition to Web 3.0, Syntropy becomes a true gateway for businesses, offering a concrete solution to one of the major problems of tomorrow.

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