Filming for Hold on for Dear Life, the first TV series focused on the world of cryptocurrencies, is about to begin. To fund the series, the producers have launched a token called FDL on the Securitize platform. They will also offer NFTs from each episode.
Hold On for Dear Life, the series dedicated to cryptocurrencies
According to information from Variety, producer Rob Weiss is working on a series called Hold On for Dear Life. The title refers to the currency HODL, which was born after a typo on a forum dedicated to Bitcoin (BTC). The currency refers to users who hold on to their cryptocurrencies over the long term until a currency’s price explodes.
Rob Weiss is best known for producing several successful sitcoms for HBO including, Entourage, Ballers and How to Make it in America. Other producers behind the comedy series include Mark Pennell of Beacon Pictures, a company that produces films for Disney, Satoshi Nakamoto Productions, and the MAP Group.
“When I read the pilot for “Hold on for Dear Life,” I felt like I had been transported to a fresh and unique world where the characters were talking about money in a whole new language. The world of money is changing rapidly, and ‘Hold On for Dear Life’ will enlighten and entertain at the same time,” says Rob Weiss.
The 10-episode series features Mel, a young woman who decides to launch a token in honor of her lost friend, Aveer. To carry out her project, she is accompanied by a team composed of an anarchist with a passion for cryptocurrencies, a Lamborghini lover and a purist of open source technologies. They’ll have to take on the “centralized powers in a mind-blowing and inspiring journey”.
According to a previous Deadline article, several big names in the cryptocurrency industry will make a brief appearance in the series. This is the case with famous investors Tim Draper and Jeremy Gardner.
A TV series funded by NFTs
As part of the project, an ERC20 token called FDL (For Dear Life) was launched on the US platform Securitize. It allows its holders to receive profits based on the revenue earned by the series directly into their Ethereum (ETH) wallet.
“As far as I know, this is the first mainstream TV show to be funded by Bitcoin and Ethereum”
Mark Pennell, producer of the series
Also according to Variety, the series is also funded through NFTs. The producers have partnered with Sator, a blockchain platform that offers to earn non-fungible tokens by watching series episodes.
Hold On for Dear Life is the first series to tap into Sator’s capabilities. NFTS of each episode and additional content (script, storyboard…) related to the universe of the series will be offered on the platform. These NFTs will allow viewers to influence the course of the script.
“Sator has created an easy and powerful solution for TV producers to offer a unique NFT experience to their shows while viewers are watching,” said Isla Perfito, CEO of Sator, when the platform was launched last May.
Filming for the series is expected to begin sometime in August. According to information from Deadline, the first episodes of season 1 will be released as early as March 2022. The Instagram account of the series simply mentions “2022”.
