After Tag Heuer and Hublot, it’s the turn of Swiss watchmaker Breitling to accept cryptocurrency payments via BitPay. A logical next step for the company, which adopted Arianee’s blockchain solution to ensure the authenticity of its watches back in 2020.
Breitling accepts Bitcoin, Ether and other cryptocurrencies
Swiss luxury watchmaker Breitling is now allowing its customers to pay in cryptocurrencies for the purchase of watches, thanks to a partnership with the company BitPay.
While it is not a native integration and its customers’ cryptocurrency payments will be converted to fiat currencies, Breitling now accepts a plethora of crypto-assets:
- Bitcoin (BTC);
- Ether (ETH);
- Dogecoin (DOGE);
- Shiba Inu (SHIB);
- Several stablecoins: USDC, USDP, BUSD, GUSD and DAI;
- And many more.
The world of watchmaking is definitely crypto-friendly these last few months. Indeed, Breitling is following in the footsteps of some of its competitors like Tag Heuer and Hublot, who also accept cryptocurrency payments.
Already a foot in the Web3 with Arianee
This is not the first time Breitling has taken a step into the world of cryptocurrencies and Web3.
Since March 2020, all watches from the Swiss watchmaker have come with a blockchain-based digital passport to guarantee their authenticity.
The digital passport offers our visibility into the lifecycle of Breitling’s watches, from the moment they are sold. This is a very valuable solution for resale on the secondary market, allowing future buyers to be sure that the watch is an original.
The system is based on the Arianee protocol, a French company that supports many companies in their transition to Web3 with turnkey solutions.
