Recently becoming the best 3-point scorer in NBA history, Stephen Curry has launched a collection of NFTs featuring the shoes he wore on record night. These are the first shoe NFTs that can be used in multiple metaverses.
Stephen Curry launches his collection of 2 974 NFTs
On the night of December 14-15, basketball player Stephen Curry became a legend in his sport by becoming the best 3-point scorer in NBA history. He surpassed Ray Allen’s previous record of 2,973.
To celebrate this milestone, the player and his manufacturer Under Armour turned to non-fungible tokens (NFTs). In honor of this record-breaking shot that puts him a little more in basketball history, the collection will include 2,974 NFTs featuring the “Curry Flow” sneakers he wore during the game.
But that’s not all. Owners of NFTs from the Genesis Curry Flow Collection will be able to equip these sneakers on their avatars in several metavers, namely Decentraland, The Sandbox and Gala Games. These are “the first wearable, cross-platform shoe NFTs,” according to Under Armour.
Within moments, the entire collection sold for $333 each. Right now, the most iconic ones are already selling for much more. Obviously, there is shoe number 2974, but also 1, symbolizing his first 3-point basket and 1479, corresponding to his record of 3-points in a single game.
All the funds raised by this collection, nearly one million dollars, will be distributed to American associations facilitating access to sports for underprivileged youth.
The race to the metaverse
With this first NFT collection, Under Armour joins its two biggest competitors, Nike and Adidas, in the world of non-fungible tokens and metavers.
Exactly 1 month ago, German company Adidas took its first steps into the cryptocurrency industry with Coinbase and The Sandbox, before jumping into the metaverse with the Bored Ape Yacht Club (BAYC) collection.
Incidentally, the NBA superstar is no stranger to the world of cryptocurrencies. A few weeks ago, Stephen Curry was purchasing an NFT from the Bored Ape Yacht Club collection, which has become the most expensive in the industry in recent days. A few days later, the player became an official partner of the trading platform FTX, brand ambassador and shareholder of the platform.
The big fashion and sports brands are not the only ones to rush to the metaverse. Indeed, Stephen Curry was not long to be imitated by another former NBA MVP. Already a shareholder of Coinbase since 2017, Kevin Durant has become, a few days ago, official partner and muse of the American company.