After raising nearly $680 million to accelerate its growth, blockchain game Sorare has appointed Serena Williams to its board of directors. The French startup is thus forging a major partnership with the professional tennis player, particularly as part of its international development.
A brand ambassador joins Sorare
On its Twitter account, the non-fungible tokens (NFTs) platform Sorare announced that it has appointed Serena Williams as an advisor to its board of directors.
The women’s world tennis star joins the French startup to advise the platform on its expansion.
“Serena Williams is one of the most important personalities in sports and culture, who has redefined the modern athlete and entrepreneur, including through her unprecedented investment success,”
said Nicolas Julia, CEO of Sorare.
In addition to helping Sorare develop relationships with athletes around the world, Serena Williams will bring her expertise on women’s sports and diversity.
In particular, the company plans to expand to women’s sports teams over the course of 2022.
“The strategic guidance Serena will bring to building one of the most iconic sports entertainment brands is invaluable. I am thrilled to have her join the team. Together we will forge new ways for fans to engage with their favorite athletes,”
added Nicolas Julia.
With this news, French startup Sorare hopes to build the future of sports entertainment on Web 3.0.
Sorare, a fundraising worthy of its ambitions
The year 2021 has been more than important for Sorare. Indeed, it was marked by a record-breaking fundraising: 680 million dollars.
This round of funding should allow the company to expand into the United States, develop its platform and grow its team.
Recently, the French startup partnered with two major soccer leagues: the Spanish soccer league, Laliga, and the German soccer league, Bundesliga.
Finally, as part of its growth, Sorare has opened offices in New York. Thus, the arrival of Serena Williams will allow the company to develop more easily on this continent. The company continues to grow in line with its ambitions.
