Gaming equipment giant Razer is partnering with Asian decentralized finance (DeFi) platform Cake DeFi to promote cryptocurrencies to its audience. Specifically, gamers enrolled in the Razer Gold program will be able to redeem their points for vouchers to earn cryptocurrencies on the platform.
Razer and CakeDeFi open the doors of DeFi to gamers
Starting July 21, gamers participating in the Razer Silver program from popular gaming brand Razer will be able to dive into the world of decentralized finance (DeFi) as a reward for their activity.
The brand with the snake-head logo, a must in the gaming world, offers its players a reward program called “Razer Gold”, which allows them to get coupons or games on the Steam platform via Razer Silver points.
Now, this loyalty program will extend to the world of DeFi thanks to Cake DeFi, a fast-growing Singaporean platform that works to make decentralized finance accessible to everyone.
Specifically, Razer Silver points can be converted by players into Cake DeFi vouchers. These vouchers can then be used to convert into DeFi Chain Tokens (DFI), which in turn can be exchanged for the various cryptocurrencies available on the site such as Bitcoin (BTC) or Ethereum (ETH).
Cake DeFi also hopes to bring top-notch crypto education to players. For Julian Hosp, CEO and co-founder of the platform, the gaming and crypto worlds have a lot in common:
“There is a strong correlation between gamers and crypto enthusiasts, so in addition to providing high returns on Cake DeFi for Razer Silver players, we will also focus on crypto education and literacy, especially for newcomers to the industry.”
Rewards for the early birds
The 2 companies were keen to mark the launch of this new program. Players enrolled in the Razer Gold program will be able to sign up on the CakeDefi platform with the code “RAZER” to receive a bonus on their first investment in Razer Silver points as well as DFI tokens.
In addition, players will be able to receive a 10% discount by converting their Razer Silver points before August 20. For example, they will only need to use 9,000 points instead of the usual 10,000 to receive a $5 voucher at Cake DeFi.
According to the release, DFI tokens are automatically placed in pools to generate returns for their owners, but they remain withdrawable at any time.
Razer has never made a big announcement regarding cryptocurrencies, although its CEO has indicated in the past that the firm is interested in them. Still, it should be noted that the brand has invested in Animoca Brands in the past via its zVentures investment fund.
