Luxury brand Prada is collaborating with Cassius Hirst, Damien Hirst’s son, for its upcoming Timecapsule event. This one will be special, as the collection will include a shirt made by the artist, in limited edition, and will be accompanied by NFTs to bring an exclusive touch to the future owner.
Prada presents its Timecapsule NFTs project
On June 2, the luxury brand Prada, will launch its next collection Timecapsule. For this occasion, each buyer will receive a non-fungible token (NFTs) representing the digital version of the physical object.
To be more specific, the Timecapsule event takes place on the first Thursday of every month, and the brand will offer a special line of clothing or accessories, in limited quantities, for 24 hours.
For its next project, Prada is launching a special event for its Timecapsule. Indeed, in collaboration with the artist Cassius Hirst (Damien Hirst’s son), a collection of shirts will be created in limited edition and they will be accompanied by NFTs.
A total of 100 NFTs will be created on the Ethereum blockchain and the goal is to provide an extra exclusive touch for each owner.
Alongside this event, Prada has launched “Prada Crypted,” an NFTs platform accessible on Prada.com and a community server on Discord. In this sense, the brand states on its website:
“The server is a place to exchange ideas and get inspired by each other while connecting the world of fashion with the worlds of art, architecture, film, music, Web3 and more.”
Luxury brands embrace Web3
This is not the first time that Prada is confronted with NFTs. In fact, the luxury brand collaborated with Adidas to develop a community NFTs project.
Recently, other luxury brands have jumped into this ecosystem. One example is Gucci, which has bought a stake in the blockchain game The Sandbox (SAND), whose goal is to create experiences in the metaverse.
Continuing on, the fashion house Balmain continues initiatives involving NFTs and is on its third project.
Thus, major brands are no longer hesitating to enter this universe in order to bring an atypical touch to their collections, and to attract a new type of clientele.
