After Coca-Cola, it is Pepsi’s turn to launch its collection of 1893 non-fungible tokens (NFTs). The NFTs will be distributed for free.
Pepsi launches its collection of NFTs
Famous soft drink maker Pepsi has announced the launch of a collection of 1,893 non-fungible tokens (NFTs) on Ethereum (ETH) based on the brand’s pop culture theme.
As Pepsi wrote on Twitter, the NFT collection is only available to people on its whitelist, which opened on December 10 at 6 p.m. The first 1,893 people on the list will have the opportunity to receive a Pepsi NFT on December 14.
The Pepsi collection includes the random features of 10 microphones inspired by Pepsi flavors, as a “nod to the strong connection between Pepsi and music.” Each image was randomly generated by an algorithm and will have multiple levels of rarity. In addition, the visuals were inspired by Pepsi flavors over the years. We can read on the site:
“We created the Pepsi Mic Drop genesis collection for our fans, putting their interests and needs first, ensuring that the NFTs are all free and fairly presented as an inclusive and accessible opportunity for all to experience the exciting world of NFTs.”
Coca-Cola led the way
Coca-Cola had already launched into NFTs by collaborating with Tafi digital avatars. The benefits of the sale were donated to the association Special Olympics International.
As for Pepsi, it collaborated with VaynerNFT for its launch. The consulting firm, founded by entrepreneur Gary Vaynerchuk, also helped launch NFT for the US Open tennis tournament, the Budweiser beer brand and American Apparel.
Today, brands increasingly understand that NFTs can amplify and enrich their customers’ experiences.
