We’re finally starting to see NFTs used in the real world. A company called Bullishly Bred has launched a collection of dog NFTs that they believe will transform the dog breeding system.
A bulldog NFT and a real puppy for every token purchased.
This first dog NFT collection includes 9 non-fungible tokens, which are the first of their kind. All NFTs represent real French bulldogs, a prestigious line of dogs. Co-founder Nicole Harrison, who also owns Ethical Frenchie, says, “Representing pedigree on the Ethereum blockchain creates a new standard for dog breeding. It allows the dog breeding community to use an open and immutable registry to prove a dog’s purity and pedigree history.”
The NFT is proof of ownership and comes with a representation of the puppy in the metaverse. You can also buy these NFTs with crypto.
Useful NFTs
Harrison notes that the NFT will include historical ownership, medical records, genetic data, family tree and imaging. “This means that if your dog is lost or stolen, the NFT will prove his ownership cryptographically. It will provide health information to veterinarians and present proof of its genetic history when breeding.”
However, you can’t just buy the NFT and get a puppy. “A selection process is required because it is a living being. In fact, an interview will be necessary to ensure that your household and family are prepared, responsible and willing to accept this animal as a new family member. If it turns out during this mandatory screening (after the auction) that you are not able to care for the puppy, the NFT must be transferred or sold. Then a new owner will be pre-selected to prepare for delivery.”
Once ownership is confirmed, a pet sitter will work with you to select a date to hand deliver the puppy.
NFT of dogs: a world first
According to the company “These are the first dogs in history to be purchased in cryptocurrencies, registered on the blockchain and whose historical information cannot be manipulated. We chose to use French bulldogs because they are one of the most sought-after breeds in the world, but also suffer from the most corrupt breeding and registration practices.”
The company hopes the NFTs will solve this long-standing problem. The outdated methods of dog breeding and owner registration are indeed in need of updating.
“Today, dogs are spread across hundreds of former dog breed clubs and pet registration entities. Their excessive exclusivity has created a whole hidden world of unethical breeding, which has encouraged puppy mills and bad breeders to adopt even worse practices.”
This has led to inbreeding, genetic deformities, segregation and theft. The process has become confusing because of the hundreds of different dog registries.
Breeding NFTs
Megan Barraford, the other co-founder of the new company, is a serial entrepreneur. According to her, “NFTs have immense potential. However, they are only used for one purpose and only for speculation. NFT technology offers much more. It provides a mechanism for storing information on the blockchain that cannot be manipulated and is publicly transparent. We took NFTs and brought them to the pet industry to solve a problem.”
Ms. Harrison has been breeding dogs for over a decade. She supports ethical breeding and wants to prevent health problems and improve the longevity of dogs. “Bullishly Bred plans to create an inclusive pet exchange that allows all breeds – including designer breeds like Sheepadoodle, or medically tested exotic colors like Blackbird, to be registered. This NFT project completely restructures the breeding system. It will make it open, transparent, decentralized and inclusive of all dogs and all people. In addition to being accessible to all, this system is unlicensed and uncensored.
