The Gray Man, the most expensive movie produced by Netflix with Ryan Gosling, is now available on the streaming platform. And the platform is promoting it even in the metaverse, since users will now be able to play as an agent and complete a mission.
The Gray Man arrives in the Decentraland metaverse
The Gray Man by the Russo brothers was presented as an event movie, with the return of Ryan Gosling on the screens, and with a budget of 200 million dollars. Hence a rather remarkable release… And a marketing that is running at full speed, even in the metaverse of Decentraland.
Indeed, there is a game called The Gray Man, where the user can play as an agent, who must find the exit of a labyrinth to access a secret room. Once the mission is completed, he will receive exclusive clothes and NFTs, for example the jacket of Sierra Six, the main character.
To get these collectibles, you will of course have to connect your wallet. However, we note that Decentraland offers a guest access, which allows anyone to experience the game without the need for a wallet.
The metaverse as a promotional tool
If we still had doubts, it is a confirmation that the big platforms are making their first steps in the metaverse. But is it enough to attract the general public? A simple maze is not the ultimate gaming experience. Without the added value of NFTs, it doesn’t really separate itself from the promotional games that used to come in cereal boxes.
To attract a significant portion of the general public to Decentraland and other metaverses, it will surely take more than these promotional initiatives – even if Netflix is committed to them.
