Is the famous energy drink brand Monster also interested in the Metaverse and NFTs? Indeed, the company has just filed 4 applications for trademark rights with the United States Patent and Trademark Office (USPTO) concerning NFTs and virtual objects. This is yet another proof that virtual worlds are attracting more and more attention from the biggest brands.
Monster could soon join the Metaverse
According to the records of the United States Patent and Trademark Office (USPTO), the famous energy drink brand Monster could soon join the metaverse.
Indeed, the company has filed 4 different applications on February 23 with the office, all concerning virtual products and non-fungible tokens (NFTs).
The first application mentions many times the term “downloadable”, notably for clothes, food, drinks, but also for various accessories and musical instruments, which suggests an incursion into the metaverse. We also notice that the word “blockchain” appears 5 times, and that the term “non-fungible token” appears several times.
The second and third applications mention “online retail stores offering virtual goods” and the “establishment of an online marketplace for buyers and sellers of artworks”, which suggests a likely market for NFTs.
Finally, the fourth and last application refers to a digital wallet to “create, store, send, receive and exchange digital assets based on blockchain technology.”
Let’s make it clear from the outset that at the time of writing, the application has only received preliminary approval and will require substantive analysis by the US agency. According to the latest information, the average processing of an application of this type is around 7 months, which is probably why no official announcement from the trademark has been made yet.
The metaverse is becoming more and more attractive
NFTs and the metaverse may be of more interest to more people than cryptocurrencies themselves. According to the Google Trends analytics tool, the term “NFT” has seen increasing interest from internet users over the course of 2021, where the term “crypto” has instead declined.
The reason for this is rather simple: big, internationally known brands started to appropriate NFTs, like Adidas and Nike. Then celebrities like Steve Aoki, Post Malone or Snoop Dogg also followed suit, allowing the general public to appropriate these virtual objects without necessarily having to accumulate all the knowledge specific to the world of blockchain.
The success is such that recently, the American payment company Mastercard announced that it would extend its services to cryptocurrencies and NFTs to bridge the gap between merchants and these new technologies.
But lately, it’s the metaverses that have been the focus of attention. The trend started with celebrities and companies taking over land in the virtual world of The Sandbox, before the biggest international groups got involved as well, such as Axa, JP Morgan, the fashion house Gucci or more recently the fast food chain behemoth McDonald’s.
As it’s not always easy to find your way around all these novelties, we recently wrote a guide about the 4 most promising metaverses for the year 2022, so don’t hesitate to take a look at it.