It is important to note that the luxury industry has seen the opportunity that NFTs and the metaverse can represent for the growth of their sector. This is why the Exclusible marketplace has decided to specialize in the sale of virtual luxury goods.
2021: Mclaren racing in partnership with Tezos
In June 2021, the world-famous Formula 1 motorsport brand, McLaren Racing, announced its intention to create an NFT platform. This NFT platform named “McLaren Racing Collective” was created on the Tezos blockchain (XTZ).
The concept was simple: collect the 22 NFT representing parts of the F1 car MCL35M, in order to receive it assembled in 3D. It is this model that was present at the Monaco Grand Prix in 2021.
McLaren chose the Tezos blockchain, as it works on consensus by Proof-of-Stake. This model is less energy intensive than Proof-of-Work blockchains.
In addition, as part of this collaboration, F1 and IndyCar drivers now wear racing suits that feature the Tezos logo.
Mclaren automotive looks to the luxury metaverse
The UK-based car manufacturer, McLaren is back with a new project. Indeed, it plans to create NFTs of its luxury supercars in partnership with metaverse infrastructure platform Infinite Assets, also known as InfiniteWorld.
InfiniteWorld helps brands create and monetize digital assets, as well as NFTs. According to the company’s data, it is already partnered with more than 75 different brands. In addition, InfiniteWorld is expected to list on NASDAQ under the ticker symbol “JPG” in the first half of this year, according to a December announcement.
In addition, McLaren Automotive announced that NFTs for luxury supercars would provide access to exclusive experiences for their owners.
The Formula 1 world is fond of partnerships with cryptosphere companies. Indeed, last September it was the FTX exchange that announced its collaboration with Mercedes-AMG Petronas. As part of this sponsorship agreement, the suits and cars of the team’s drivers will now bear the FTX logo.