After Nike, Walmart or Samsung, it seems that McDonald’s is getting ready to invest in the metaverse. The American fast food giant has just filed several trademarks suggesting the upcoming opening of a virtual restaurant.
McDonald’s will soon land in the metaverse
Since Mark Zuckerberg made the metaverse the new priority of the Facebook group, renamed Meta for the occasion, all the big brands are looking to invest in this new virtual Eldorado.
In 2022 alone, we can mention Disney, Walmart, Warner Music, Carrefour, Samsung or Gucci. And this trend is not likely to weaken: on February 4, McDonald’s registered several trademarks in order to open a restaurant in the metaverse.
This discovery was made by Josh Gerben, a specialized lawyer whose firm follows new trademark applications on a daily basis. Yesterday, he tweeted about ten applications filed by the famous fast-food chain.
Order in the metaverse, have it delivered to your home
If we go into the details of McDonald’s requests, we can read that the group is looking to operate “a virtual restaurant offering both virtual and real goods”, as well as “home delivery”. We can then imagine that in the near future, we will be able to go and order at McDonald’s in the metaverse before having our burgers and fries delivered in the real world.
McDonald’s plans for the metaverse don’t stop there. The brand clearly indicates its intention to offer virtual food and drinks, mentioning in particular the issue of non-fungible tokens (NFTs). More surprisingly, it also seems to be interested in events, including the organization of “real and virtual online concerts”.
McDonald’s is not new to the game
For observers of the ecosystem, this entry of McDonald’s in the metaverse is not a surprise. Last year, McDonald’s France was already giving away free non-fungible tokens (NFTs) in a contest.
And for the past few months, the brand has been regularly communicating with cryptocurrency enthusiasts. One example is its slightly mocking tweet sent at the end of January, when the market was hitting its lowest point since the summer of 2021.
Now, the fast food giant is ready to kick it into high gear by investing in the metaverse. Between The Sandbox (SAND) and Decentraland (MANA), one wonders which virtual world the brand intends to invest in first.