KINGSHIP, the Universal Music Group band represented by NFTs from the Bored Ape Yacht Club (BAYC), has partnered with Mars to put the band’s visuals on M&M’s. This exclusive collection, already available, is limited to 10,000 pieces.
The Bored Ape Yacht Club (BAYC) on M&M’s
The Mars confectionery brand has announced that it has signed an agreement with 10:22PM, a Universal Music Group label, to represent the members of the band KINGSHIP in a limited collection of M&M’s.
KINGSHIP is a virtual group representing 3 non-fungible tokens (NFTs) from the original Bored Ape Yacht Club (BAYC) collection, as well as a mutant BAYC NFT. The group was created by entrepreneur Jimmy McNelis (j1mmy.eth) and plans to perform in the metaverse.
The KINGSHIP group offers a community and loyalty based model by offering various benefits and exclusive access to holders of “keycards”, collectible NFTs available on the OpenSea platform to unlock access to the artists’ universe. Owners of these passes were also able to purchase these unique M&M’s as a preview.
The M&M’s are available in 3 forms: first gift boxes available in 100 copies, “celebration” edition gift boxes numbered from 101 to 4,000 and finally “gift pots” available in 6,000 copies. In total, 10,000 units of this exclusive collection are available for sale directly on the M&M’s website.
BAYCs declined in all sorts of ways
Some collections of NFTs, such as the Bored Ape Yacht Club, offer the full image rights to their owners, and that’s why they use the images in their possession to make derivatives or even use them in side projects, as is the case with KINGSHIP.
The BAYC, which are the most influential collections due to their success and the floor price of their different NFTs, are often used for this purpose, whether it is for restaurants, clothes, different packagings or even collectible accessories.
The music industry is also showing a growing interest in these NFTs, like Eminem who had spent 450 000 dollars to acquire a BAYC, or Snoop Dogg, the rapper who is fond of NFTs and who is going to open a dessert restaurant called “Bored & Hungry”.
Note that the question of ownership of NFTs is sometimes subject to debate. The Moonbirds collection, for example, which is also quite successful, recently had its NFTs licensed under the Creative Commons license, and some of its buyers felt aggrieved by this decision.
BAYC remains at the top of the NFTs ranking, both in terms of floor price and volume traded over 24 hours, just ahead of CryptoPunks.