Louis Vuitton, which released last summer a mobile game to earn non-fungible tokens (NFTs), has unveiled some new features for this one. Thus, there are 10 additional NFTs that can be won during the experience proposed by the brand.
Louis Vuitton offers NFTs
Last August, the famous luxury brand, Louis Vuitton, had unveiled a mobile game available on the App Store and Play Store offering the possibility to win non-fungible tokens (NFTs). A game called Louis: The Game.
Released on the occasion of the 200th anniversary of the birth of Louis Vuitton who gave his name to the brand, the adventure features a character named Vivienne. Through different levels, you have to find 200 candles, each one allowing you to unlock a postcard telling a part of the brand’s history.
Initially, Louis Vuitton offered the possibility of unlocking 30 artistic NFTs that could be used as profile pictures. Now, two new levels have been added to earn 10 additional digital creations.
If according to the brand, the game has been downloaded more than 2 million times, we can’t say that it is a huge success. Indeed, so far, it only gets a rating of 2.2/5 on the Play Store for example.
Luxury brands and the world of NFTs
Apart from this game, this is not the first time LVMH has offered an experience related to non-fungible tokens. We can mention Dom Perrignon, another property of the LVMH group, which last fall produced a vintage in partnership with Lady Gaga. This included a limited edition of bottles, delivered with their double NFT.
In general, the luxury industry has understood that NFTs could be an important vertical in their marketing to expand their customer base. We think of Gucci, who joined the metaverse of The Sandbox last February to propose fashion items for avatars.
No doubt we will see more and more integrations of this kind in the future, even if the result might not always be the same.
All this is not just a luxury practice. For example, the city of Cannes recently announced the sale of NFTs representing its monuments in order to promote its cultural heritage.