Thanks to a $20 million deal, Argentine footballer Lionel Messi will promote the fan token platform Socios.com. Once again, sports becomes a prime showcase for the blockchain and cryptocurrency ecosystem.
Lionel Messi to promote Socios.com
The platform Socios.com, gets a legendary ambassador thanks to a $20 million contract for 3 years renewable with Lionel Messi.
Socios.com is a platform dedicated to fans of different sports. It is mainly known for soccer, but it also includes basketball and e-sports, to take only these examples. You can buy Fan Tokens in the name of your favorite team, which gives you the right to vote for club decisions or discounts in stores.
Thus, Socios.com places itself as a social network of fans, as evidenced by the slogan adopted for this campaign with Lionel Messi: “Together we can be more”.
The Paris Saint-Germain striker will use his influence to promote the application and bring more users to join. It is with these words that he illustrates his new mission:
“Since I played my first professional game, the passion of the fans has been a driving force that has helped me give my best. The fans deserve to be recognized for their support. They deserve opportunities to influence the teams they love.”
A platform designed for fans
Founded by Frenchman and current CEO, Alexandre Dreyfus, Socios.com thinks big. It already has more than 130 partnerships with different sports organizations across the globe, we can mention among others Aston Martin in Formula 1 or FC Barcelona in soccer.
The platform also supports Paris Saint-Germain, Lionel Messi’s current club. Last summer, he chose to receive part of his salary in PSG tokens.
This year, the fans who bet on their favorite team will be eligible for non-fungible tokens (NFT) or jerseys worn in matches. The platform also provides more than 500 polls to influence the decisions of the various partners.
Alexandre Dreyfus wants to instill this “Together we can be more” spirit in the Socios.com community:
“At Socios.com, what we’re trying to do is make sure that fans, wherever they are in the world, feel that their support is valuable, that it matters, that it’s special.”
With the NFL opening up to blockchain sponsors again, Crypto.com becoming a FIFA partner for the soccer World Cup in Qatar, or Formula 1 where eight of the ten teams have crypto partners on their single-seaters, our ecosystem is getting traction, in sports.
This creates an important vector of communication and it is all the more beneficial when we know the audience of such disciplines. It is initiatives like this that will lead to better education and democratization of crypto assets.
