The French unicorn Ledger presents a new platform dedicated to the trade of non-fungible tokens (NFT). In addition, it also unveils its Ledger Quest program, allowing education on the different facets of Web3, through mini-games in the metaverse of The Sandbox (SAND).
Ledger enters the NFT market
During the Ledger Op3n conference in New York, the leader in hardware wallets made several announcements, one of which concerns non-fungible tokens (NFT).
Indeed, the company is launching Ledger Market, a new marketplace dedicated to NFTs. The company claims that it has built this platform in line with its two core values: self-guarding and security.
When it comes to self-guarding, Ledger stresses the importance of this practice. It illustrates this with the latest events in the ecosystem, of which the freezing of assets on Celsius is a perfect example. This is why Ledger Market will allow true control of its NFTs, from the mint stage to storage.
Regarding the security dimension, Ledger feels that it is being left behind by the market leaders. The company notes that the priority is rather focused on user convenience:
“When it comes to NFTs, convenience currently trumps security and scams are everywhere. NFT brands and artists have no choice but to comply with large marketplaces with weak security standards.”
While user experience is important, it should not be forgotten that the lure of money in our ecosystem regularly leads to hacks or phishing attempts.
On the other hand, Ledger also claims that 98.2% of NFTs on OpenSea have never received an offer. Thus, it intends to offer an accessible environment also for beginners in order to give everyone a chance.
If there is no release date for the moment, Ledger has nevertheless unveiled a presentation video as well as the possibility to register on a waiting list.
This list offers a chance to mine an NFT “Genesis Edition”, giving access to exclusive collaborations, eligibility for airdrops and the possibility of receiving a limited edition Nano X.
“Ledger Entreprise Create”, an NFT solution for professionals
Still on the subject of NFTs, Ledger presented its new product: Enterprise Create. This novelty consists of a platform adapted to professionals. It offers all the necessary tools for a company wishing to set up an NFT solution.
Thus, the whole production chain is taken care of, from the writing of smart contracts to the final distribution to the customer. At least this is how Alex Zinder, a manager of the company, presents this new platform:
“Whether you’re an artist […] or a large global brand […] Enterprise Create is the only fully secure end-to-end solution to help you scale your Web3 operations.”
Focus on education
Earlier this year, Ledger announced a partnership with The Sandbox (SAND) to promote education on Web3 concepts. At its conference in New York, the company provided additional details on this topic by introducing “Ledger Quest.”
This consists of an educational platform, directly integrated in the metaverse of The Sandbox, allowing to learn through mini-games. Many Web 3.0 concepts are covered and the different missions allow to win exclusive NFTs called Proof of Knowlegde (PoK) or proof of knowledge.
From September, this concept will be extended to partnerships with different projects. We already know that this includes for example the Cool Cats collection as well as the ApeCoin community (APE).
All these announcements show that the French unicorn has been able to diversify smartly and is becoming more than ever a reference player in the ecosystem. According to its CEO, Pascal Gauthier, the company would in fact secure more than 20% of the total cryptocurrency capitalization. Despite the crisis, Ledger is therefore, more than ever, looking to the future.
