The French unicorn Ledger intends to continue its growth momentum, thanks to a partnership with the American Best Buy. The brand’s hardware wallets are now available in the catalog of the electronics specialist’s 900 stores.
Ledger wants to strengthen its leadership position with Best Buy
If there is one Web3 company that is not negatively impacted by the bear market, it is the French unicorn Ledger, which is reaffirming this trend thanks to a partnership with Best Buy stores in the US.
Until now, only a few of the chain’s stores offered these hardware wallets in their catalog. The experimentation was deemed a success, which concluded this agreement to be extended through the 900 points of sale in the country. On the other hand, customers of the electronics specialist will have the opportunity to withdraw their order within the hour.
Ian Roger, chief experience officer at Ledger, attributes part of this success to the recent hack, which affected digital wallets in the Solana (SOL) ecosystem:
“Our partnership with Best Buy has already helped many people take control of their security. During the recent Solana wallet hack, consumers flocked to Best Buy to purchase a Ledger Nano and take ownership of their […] digital assets. Now, with our Best Buy partners, we’re making it easier and faster than ever across the U.S.”
Select Best Buy stores will also see the installation of interactive displays connected to the Ledger Academy. This is an area of their website, dedicated to educational content about Web 3.0 and cryptocurrencies.
This partnership between the two companies is all the more significant as the American firm is a giant in its sector. In fact, in the second quarter of 2022, it recorded revenues of $10.33 billion.
Growth reinforced by the market environment
As we had recently pointed out, the hacks and failures of the ecosystem have operated an awareness. Sales of hardware wallets have indeed exploded on the rise. Pascal Gauthier, CEO of Ledger, came to this same conclusion:
“There has never been a more important time to really own your digital assets. Too many hacks, too many people losing their money through no fault of their own. With Best Buy, we’re making it easier than ever for our customers in the U.S. to take control of their security. In just one hour, anyone can stop themselves from getting rekt [ed. note: suffering a big loss due to a technical failure].”
Furthermore, the company reminds that it secures 23 cryptocurrencies, more than 1,500 ERC20 tokens, but also 40% of the transactions of the Bored Ape Yatch Club’s (BAYC) collection of non-fungible tokens (NFT).
With this new partnership, the company reaffirms its status as a proactive player in terms of initiatives to democratize security in the blockchain.
