The famous brand Lacoste is landing in the world of Web3 and blockchain, with its first non-fungible token (NFT) project named UNDW3.
Lacoste begins its Web3 transition
Lacoste, the famous French brand with the crocodile, is entering the Web3 world with a first collection of non-fungible tokens (NFT). This collection is called UNDW3 and is pronounced “Underwater”. This name obviously makes the link between the natural habitat of the iconic reptile and Web3.
Few details have been revealed for the moment, but the brand promises an immersive experience in collaborative fashion. No doubt, however, that these NFTs will play a central role in the brand’s Web3 goals. We know, for example, that these new assets will eventually offer the possibility to vote for Lacoste’s creative decisions.
The Lacoste Family” community will therefore be given a part of the decision-making role in the future for the orientations of this new project. And for good reason, these NFTs will give their holders the power to vote, to participate in the actions that will be carried out and to live the experience.
Exclusive access to brand and partner events is also expected.
To stay tuned on the next progress of the project, and the upcoming date of the NFTs mint, it is already possible to join the Discord server dedicated to this purpose. This will give you the opportunity to be on the Lacoste List, the house whitelist.
In addition, until June 13 at 11:30 am, Paris time, registrations are open, to participate in the pre-mint of this collection.
Taking advantage of the latest innovations
If we have here the first Web3 initiative of Lacoste, it is still interesting to note that it has already experimented with the digital world. This is illustrated in particular through a partnership with Minecraft last March.
Founded in 1933 by the international tennis player René Lacoste, with a first polo named L.12.12, the brand inspires to keep up with the latest technological and cultural innovations. That’s why the world of blockchain is the logical next step in its growth.
Moreover, it is a development that we are seeing more and more often since last year, with many brands. Indeed, they announce the creation of their NFT project, or their arrival in the metaverse, through various partnerships with players in our ecosystem.
Thanks to this new project, Lacoste offers itself new tools, capable of reaching a new audience and thus increasing its reach. The brand is now joining the ranks of companies that have fully grasped the interest of the blockchain universe for their growth.