In the continuity of its Web3 UNDW3 project, the Lacoste brand announces the upcoming release of an airdrop of exclusive non-fungible tokens (NFT) for Genesis Pass holders. Holders will receive the first of a long series of physical and virtual rewards.
Lacoste arrives with a new NFT collection
Following the success of the first drop of its UNDW3 (pronounced underwater) collection, iconic French brand Lacoste continues its immersion in the waters of Web3 with its new collection “The Emerge”.
With the initial launch of 11,212 non-fungible tokens (NFTs) issuing a “Genesis Pass” last June on the Ethereum blockchain (ETH), the crocodile brand is now continuing its innovative experiment blending the physical and digital worlds to allow holders to be rewarded and play a role in the future of the world-renowned brand.
Holders of these NFTs will soon be rewarded with Lacoste’s new airdrop, PFP (profile picture) NFTs with unique and varied attributes. The latter, whose visuals are still secret, will feature a crocodile wearing iconic pieces of the Lacoste wardrobe.
Always keen to actively involve its community in the evolution of the project, Lacoste has allowed NFT Genesis owners to define certain features of this new collection. These attributes proposed and voted by the community include a gold crocodile chain, a ghost skin and a vintage tennis bag.
Note that some of these new NFT PFP will benefit from rare traits: 250 of them will have a specific attribute still secret that will allow their holders to have access to exclusive early access on future Lacoste releases. In addition, 100 others will benefit from another, rarer trait that will give them access to a Lacoste UNDW3 polo shirt.
The beginning of a long adventure in Web3
One month after the launch of the Genesis collection, in July, 50 holders of these NFTs had the privilege of attending a private event at the Lacoste flagship store in the heart of the Champs-Élysées. They were given the exclusive first series of UNDW3 polo shirts with the iconic crocodile logo.
Recently, the brand unveiled the roadmap of the UNDW3 project, and it has many surprises in store for its Web3 community.
Although no details have been revealed yet and we are only allowed a few hints, many physical and virtual rewards are expected, as well as various events.
Finally, it should be noted that “multiholders”, i.e. holders of several NFT Genesis Passes, will be privileged for future airdrops and will have more chances to receive official UNDW3 merchandise.