Global movie theater giant AMC Entertainment, in collaboration with Sony, gave away Spider-Man NFTs last November for the release of the latest film. Members of AMC’s programs, who purchased their tickets in advance, were able to take advantage of one of the 86,000 Spider-Man NFTs distributed. Once again, AMC announces an NFT drop to reward its shareholders.
AMC goes into NFTs
Movie giant AMC is continuing its crypto initiatives. In fact, AMC shareholders had until December 31, 2021 to sign up for Investors Connect AMC and thus benefit from the NFT promised by AMC. This NFT represents a medal with “I own AMC” written on it and the classic gates found in movie theaters.
These NFTs can be transferred from the WAX blockchain and they have just been rolled out to the 580,000 registered shareholders. The company has published the terms and conditions for this NFT. Thus, owners will be able to:
Freely dispose of them and thus trade or sell them on the various NFT marketplaces ;
Benefit from additional advantages, such as discounts on AMC services (only for the initial shareholder).
AMC, the movie industry becomes crypto friendly
As early as September 2021, AMC Entertainment CEO Adam Aron announced that he was ready to welcome some cryptocurrencies as payment methods within his movie network. As a result, initially, it was possible to pay for your movie ticket in bitcoin (BTC), ether (ETH), litecoin (LTC) and bitcoin cash (BCH). Then, the month after this announcement, Adam Aron stated that the Dogecoin (DOGE) crypto meme would be added to this list.
Also, as mentioned in the introduction, AMC began its “NFT saga” with a notable collaboration with Sony Pictures. By placing itself in this ecosystem now, AMC could well attract interest from other big-name licenses.
In any case, the NFT market continues to grow in the new year. In fact, as of January 17, 2022, the OpenSea NFT platform recorded monthly trading volume in excess of $3.5 billion for the first time.