Emirates, the famous airline based in Dubai, wants to accept Bitcoin (BTC) and to launch itself in NTFs and the metaverse. Hiring is planned in order to recruit the necessary profiles for this Web 3.0 transition.
Emirates to accept Bitcoin and dive into Web 3.0
Emirates, the leading airline in the United Arab Emirates, has revealed that it wants to use Bitcoin as a payment method for its services.
In addition, the company is considering a full transition to Web 3.0 by considering non-fungible tokens and the metaverse for different use cases. This will include solutions to enhance the customer experience, staff training, as well as sales of NFT collections.
Emirates is not the first airline to take the blockchain turn. AirBaltic has actually been accepting Bitcoin since 2014, and expanded this to Ethereum (ETH) and Dogecoin (DOGE) last year. However, the Dubai-based company stands out by offering a more global solution.
Indeed, Adel Ahmed Al-Redha, the company’s chief operating officer, said that this adoption could go as far as tracking aircraft data records on the blockchain.
In order to meet all of these needs, Emirates will recruit staff accordingly. At this point, we don’t have any more information regarding possible dates or the precise content of these different projects.
The Arabian Peninsula at the forefront of blockchain
This news reflects the region’s dynamics towards blockchain. In fact, its regulatory clarity was partly responsible for Binance opening a cryptocurrency hub in Dubai. More recently, it also obtained its license as a crypto asset service provider, valid in the Gulf Cooperation Council (GCC) states.
For its part, the Digital Assets Regulatory Authority (VARA), Dubai’s financial watchdog, landed in The Sandbox (SAND) metaverse earlier this month to open a headquarters.
As far as Emirates is concerned, if all the company’s ambitions regarding Web 3.0 are still unclear to the general public, it joins a long list of well-known companies that have made the choice to turn to our ecosystem.
