Cryptocurrency is slowly invading all compartments of daily life, and payments are the first ones concerned. Web2 proponents like Google can no longer ignore the new features of Web3, and intends to make the transition with them. Crypto.com has made a lot of noise with a marketing strategy based on sports sponsorship. Today the platform stands out by announcing a partnership with the California giant. Who benefits the most from this agreement? Answer to follow in some important points.
Crypto.com continues to grow on the exchange market
The platform lists no less than 250 different currencies for about 50 million users. Known for its notable sponsorships in fields as varied as Formula 1, soccer and the Ultimate Fighting Championship, Crypto.com is definitely banking on the general public to continue growing.
In the last few weeks, the Singapore-based exchange has announced that it has received approval from local authorities to operate in Italy, Greece, Singapore and Dubai. And to continue its expansion, what better way than to rely on the 100 million regular users of Google Pay!
Buy bitcoin on Crypto.com with Google Pay
And the payment service of the Mountain View giant is increasingly interested in cryptocurrency platforms…unless it’s the other way around? Last April already, Google Pay announced to be available on Gemini, just a few months after Coinbase, Bakkt or Nexo. And the appointment of former PayPal executive Arnold Goldberg as head of the payment division at Google was probably already a sign.
Using the service will be extremely simple for those who previously used Google Pay, just choose the right payment method at the time of the final transaction on Crypto.com. It will also be necessary to have a credit card associated with the Google Pay account in question. And there you have it, all you have to do is shop in crypto! Is this another step towards the adoption of cryptos by the general public? The future will tell us.
After Bakkt and Google coming together to use Visa Card, Crypto.com and Shopify and now Google Pay with all those crypto exchanges, it’s time for the big moves! Despite the gloomy atmosphere on the markets and the unfavorable economic situation, the giants of tomorrow are being built in the shadows and in discretion. Some signs do not deceive and announcements such as that of Disney which suggests that the best is yet to come for crypto-currencies. In any case, for some of them …
