The Crypto.com (CRO) platform has just hit hard with its new commercial featuring actor Matt Damon. The aim is obviously to reach a new audience in the world and accelerate the adoption of cryptocurrencies.
A renowned commercial
On its Twitter account, cryptocurrency platform Crypto.com (CRO) has published a new commercial in partnership with Hollywood actor Matt Damon.
This marketing campaign named “Fortune Smiles on the Brave” was directed by Oscar winner Wally Pfister and produced by David Fincher.
The idea behind the production is to highlight the company’s ethics and its desire to change the future through innovation.
“The timing of this campaign coincides with the early stages of mainstream adoption of cryptocurrencies. We are very excited to introduce our company to a global audience by inviting them to our secure platform with a message focused on financial independence and self-determination,”Kris Marszalek, co-founder and CEO of Crypto.com.
According to the release, the ad campaign will run through its many partners, including the Philadelphia 76ers, Formula 1, UFC and the Visa payment network.
In addition to this network, the ad will appear in TV spots and billboards in the United States.
With the collaboration of Matt Damon, there is no doubt that the company has hit the ecosystem hard. However, this partnership is not insignificant.
In fact, Crypto.com recently partnered with the global nonprofit organization Water.org co-founded by the actor. The latter aims to bring clean water and sanitation to people in need.
Thus, to support this mission, the company has donated $1 million to Matt Damon’s organization. Moreover, Crypto.com does not hesitate to launch initiatives among its 10 million users to support the cause.
“Just as we do with Water.org, Crypto.com is a cryptocurrency platform that shares my commitment to giving people around the world the tools to take control of their future. They have built a platform that is accessible and puts people first,”added Matt Damon
As a result, it’s interesting to note that this partnership puts forth a win-win duo. The actor’s notoriety will attract new users to the Crypto.com platform, and conversely, the company, through its network, will raise awareness of Water.org’s actions.