To celebrate one year of launch in Web3, the Coca-Cola brand launches a series of non-fungible tokens (NFTs). These tokens are revealed only when they are shared.
Coca-Cola launches shareable NFTs
The collection was the occasion of “Friendship Day,” a holiday celebrated in the United States. It’s been a year since Coca-Cola got into the metaverse and NFTs, so this is an anniversary date. The collectible tokens are inspired by the bubbles in a Coke bottle:
They are launched on Polygon (MATIC), Ethereum’s scalability solution. Distributed last Friday, they were automatically sent to wallets that already have Coca-Cola digital collectibles.
An NFTs sharing function
As Polygon points out, NFTs have an original feature. The artworks will be visible only if they are shared with a friend. In addition, holders of this collection will be able to share a second non-fungible token with a friend in order to “build the community” of the brand.
Coca-Cola further confirms that it will continue to explore the metaverse and NFTs throughout 2022. Pratik Tahar, the brand’s head of creative strategy, explains thus:
“We will continue to learn within this particularly dynamic ecosystem, with exclusive collection launches tied to cultural moments.”
The next appointment will be given to the community next October for Halloween. This shows that the Coca-Cola giant is well aware of the potential opportunities of the metaverse and NFTs.