The clothing brand Adidas is launching into the metaverse in collaboration with Bored Ape Yacht Club, Gmoney NFT and PUNKS Comic. The objective is to create a game in this new ecosystem by creating avatars inspired by Bored Ape NFTs. In this context, would the German firm be developing its brand in the virtual world?
Adidas launches into the metaverse
On its Twitter account, Adidas revealed that it is taking the plunge into the metaverse in partnership with Bored Ape Yacht Club, Gmoney NFT and PUNKS Comic.
The goal of these collaborations is to be able to create a game focused on the metaverse. Moreover, Adidas announced that it has purchased a non-fungible token (NFT) from Bored Ape for this project.
The latter is the Bored Ape Yacht Club #8774 dressed in Adidas themed clothing with the logos of future partners. The idea is to turn this NFT into a metaverse character named Indigo Herz.
The announcement of this project is followed by a video clip that depicts all the collaborators as 3D avatars falling into the Adidas universe.
“It’s time to enter a world of unlimited possibilities,”said Adidas staff members.
The aim of this initiative is to integrate the brand into this sector and master the codes around the virtual world.
It is true that for some time now, the German firm has taken a big step into the cryptocurrency ecosystem.
Indeed, Adidas recently unveiled collaborations with industry giants, namely: Coinbase and The Sandbox.
Apart from the fact that the firm bought 144 plots in The Sandbox universe for $1.7 million, no information was revealed about the nature of these partnerships.
Since these various announcements, there are many rumors circulating about the objectives pursued. In any case, the firm is in the process of surrounding itself with important players in the sector.
Thus, it could be that these various partnerships allow the brand to develop its project of metavers in full safety.